16-16 Segment 1: Direct to Consumer Drug Advertising

 

16-16a dtc

 

Synopsis: Since FDA rules on prescription drug advertising were loosened in 1997, the amount of advertising has mushroomed. However, there is still controversy over whether that’s good for patients, and now the American Medical Association has come out for an ad ban. Experts discuss the pro’s and cons of direct to consumer advertising and its effect on patients and physicians.

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